The Most Important SEO Trends to Follow in 2013
As time passes by, search engine optimization is evolving and changing, and this is all happening in accordance with the new trends and new rules, most commonly set by Google – as Google is the most prominent search engine in the world. Internet marketers all across the globe are doing their absolute best at staying well-informed about the latest SEO trends, as without this they basically have no chance at succeeding in anything they want to do on the World Wide Web. Dozens of Google’s search algorithm changes that happened over the last few years have made all SEO experts aware of the fact that listening to Google really pays off, and ignoring Google’s recommendations and legislations can indeed come with many negative consequences. Therefore, if you want to be a successful Internet marketer in 2013, you have to be aware of the latest SEO trends that will be in play during this year.
Content Is King
The mantra ‘Content is king’ has been around for quite some time, but it has never been as true and as realistic as it will be during the year of 2013. While it used to be possible to rank high in SERP’s by featuring mediocre web content on your website or by posting articles full of fluff and meaningless content on article submission sites, this is now simply not possible. Google’s search algorithm has become much more sophisticated, and this sophistication can be best seen from the fact that low-quality content has been ignored by Google for some time now. This search engine has succeeded in making website owners invest both time and money into creating high-quality web content, web content that has a lot of info, that is easy and fun to read, and web content that is valuable enough for readers. Therefore, in 2013 you should remember that you are indeed writing for readers and not for search engine crawlers, as this is what really matters – that the readers find your content helpful, interesting, and that your web content answers the questions asked by Internet users and your website visitors.
Establishing yourself as an expert in a certain field of work is not an easy thing to do, but it is definitely important for your SEO efforts. One of the ways to do this is guest blogging, as blogging about what you do and writing about your knowledge of a particular subject will definitely label you as an expert in your field of work. Aside from establishing yourself as a trusted expert, guest blogging will also provide you with valuable backlinks, and backlinks are still very important for your SEO efforts, no matter what year we are talking about. Guest blogging will bring more traffic to your official website, but it will also bring you more audience, which is different than traffic. Traffic can be a good thing, but it can also be meaningless in some situations, and new audience for your official blog is a completely different thing.
cc licensed ( BY ) flickr photo by Sean MacEntee: http://flickr.com/photos/smemon/4362886799/
Focus on Quality and Not Quantity when Building Links
Again, while it used to be that quantity was as important as the quality of backlinks, or in some cases even more important, new SEO trends suggest that quantity means nothing without quality. Namely, it is useless to have a ton of backlinks from low-quality websites, as these links will in most cases simply be ignored by Google and other search engines. Therefore, it is important to say that the link building game has changed completely, and that you need to invest a lot more effort into getting high-quality and healthy backlinks to your official website than you had to in the past.
The Importance of Social Media for SEO
Social networks have become very important for your SEO efforts, as websites that are active on social networks get labeled as more important by Google. What this means is that engaging your audience on social media websites is very important, as your website or brand will benefit greatly from being active on Facebook, Twitter, Google+, LinkedIn, and so forth. It can be said that by being active on social platforms you are essentially spreading the word about your website across the Internet, and if your social media audience is talking about you on social networks, your website will gain more credibility with Google.
Local search ad revenue has increased significantly in the last year or so, and this is a gift that keeps on giving, as the importance of local SEO only seems to be growing. The overwhelming usage of mobile devices for performing Internet searches has helped raise the importance of local SEO, and you should definitely hop on this train until it is not too late. The gist of local SEO lies in telling the search engines all about your location, featuring your business in Google Places, local directories, Google Maps, and so forth. Aside from this, you should also publish some reviews regarding your services or products, as local Internet searches tend to favor websites that hold credibility.
All in all, you should remember that search engine optimization is literally a living and breathing organism, and every organism evolves over time. This means that the latest SEO trends are important to know today, but tomorrow will probably bring some other SEO trends for you to follow and make good use of.