Social Media Tips For The Real Estate Industry


Social media has become very common in most industries today. However, there are still some industries that are yet to totally embrace the benefits that can be brought by social media marketing. Real estate is among such industries. Some real estate organizations are making an attempt at the social media but to reap the benefits, it has to be done full heartedly. Here are some social media tips for real estate industry.


Create Trust


Searching for a home to rent or buy is a challenging task and many people turn to social sites for valuable recommendations of realtors. Research shows that people believe in recommendations given by their peer’s way more than marketing messages. By striving to build trust, you open yourself up to be suggested and at the same time you set yourself up to be chosen by the person who does not receive any social recommendations and has to follow their gut instinct.


To build trust as a realtor, you need to show people who you are. This is done by highlighting your staff, your previous clients, your policies and anything else that might be asked by a potential client. Try your best to answer queries before people ask as this creates trust.


Provide Useful Information


Although you definitely want people to easily get acquainted with you on the social sites, this is not enough. You must show these people that you know your business very well. Ensure you include industry info that would be helpful to somebody looking for a new home to rent or buy. This could be mortgage rates, home decorating ideas and even highly rated developments. Besides creating trust, this makes you people’s choice when it comes to choosing a realtor.


Get Creative


Logically, there will be very less or no communication with your clients after successfully placing them into a new home. Therefore, you have to offer your social communities creative content so as to keep them engaged. You can show them expensive homes, ugly homes, unique decorating ideas and other interesting things. Keeping them hooked increases your chances of getting their recommendation.


Use the Tools Correctly


One main social media mistake in the real estate industry is realtors not using every platform properly or just setting accounts and waiting. A Facebook business page is a must have for everyone in real estate. Business pages let you leverage Facebook advertising insights and options. These are essential to your social success. If you want to truly see return on the time you spend on social sites, then you must use the tools accessible to you appropriately.


Do Not Be Afraid To Sell From Time To Time


While you strive to create trust, become useful and get creative, you should also keep in mind that the social accounts you create are meant to produce interest in real estate listings. Do not be afraid to draw attention to your listings every now and then. Make sure to indicate why the listing may be perfect for somebody looking for a new place to rent or buy. Being strategic about when to publish content regarding your listings is likely to give you an amazing response from the community.


Mathew is a real estate and digital marketing specialist who consults for a number of Real Estate and Property Investment companies including Crawford Property Group. He is an active blogger and also enjoys sports and spending time with his kids.

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