Using a website to reach your target audience is important, but if your website isn’t working properly to attract the right audience, your efforts will go unnoticed. When you optimize your website for search engine optimization, you will increase your audience and ensure you land in front of those individuals you want as your target audience.


The following suggestions will help you learn how to optimize your website for SEO and maximize your audience in the process.


Create content with short-tail and long-tail keywords.


When it comes to optimizing your website for SEO, the very first thing you need to do is ensure you have keyword-rich content throughout your site. Search engines use crawlers to search through your content for specific keywords, and they will use these keywords to rank your site appropriately.


When it comes to adding keywords to your website, many people make the mistake in only adding short-tail keywords, which tend to be generic and a few words in length. While these are good, it’s also important that you add long-tail keywords to your content as well, which tend to be more specific and longer in length. If you’re having trouble choosing the right keywords for your website, use a keyword tool to help you make the right decision.


Add descriptions and tags to multimedia files and web pages.


You can add descriptions and tags to the multimedia files on your website, and it’s important that you do so. Search engines can crawl through the descriptions and tags and use the information they find to rank your site. Just be sure that you’re using strong keywords in order to get better results.


You should also add descriptions and tags to your web pages. Search engines can also use this information to better rank your site, so again use strong keywords. You also want to make sure you’re using keywords specific to the content on that page. Never give every page of your website the same tags, as this will not help your SEO. When your web pages do have separate tags, it allows the search engines to rank them separately. This way, even if your home page doesn’t match a search query, other pages of your site can still land in the results page.


Optimize your website for mobile.


Along with optimizing your website for SEO, you also need to optimize your website for mobile. More search engine queries are being performed with mobile devices, and if your website cannot be accessed via mobile, you will lose a large audience and that hurts your SEO. Make sure that your site not only can be accessed through a mobile device, but also functions properly. A user will be just as annoyed if they can’t utilize any features of your site through a mobile device as they would if they couldn’t access it altogether.


Add local content to your website.


Search engines such as Google constantly change their algorithm, and these changes are based on how their users are performing searches. One major change that search engines have made is placing a higher emphasis on local content. Search engines are using geolocation technology to determine where a user is when performing a search. With this information, search engines are now tailoring those results specifically to that individual’s area. For example, a user in San Francisco searching for hair salons will receive results of hair salons in San Francisco, even if “San Francisco” wasn’t a part of their initial search.


By adding local content to your website, you are optimizing your site for local search. When a user is searching for your keywords in or near your location, your website has a higher chance of landing on their search engine results page. Not only does this improve your overall SEO, but it also helps you land in front of a local target audience.

You could also boost your local SEO by joining online directories, such as Google Places, or even online review sites, such asYelp. Because these websites provide your contact information, it will help your website land in front of a local audience.


Include transcripts for multimedia files.


Many websites today are including multimedia files such as audio or video on their websites in order to attract their audience, and this is a good move. After all, most audiences would rather watch a video than read a lengthy article.


But while these multimedia files may be attractive to your audience, they don’t do anything for your SEO. Search engines cannot crawl through the content on a multimedia file, which means any keywords used on the file do not help to index your site. But search engines can crawl through transcripts, and including transcriptions of audio and video files directly on your website will provide the search engines with added keywords they can use to better rank your site.

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Guest Author: Lizzie Lau is a freelance writer and online marketing consultant with Lizzie combines personal opinions and research to create appealing and informative articles on various topics.

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