Is Back-linking dead: Strategies for the future

In the years gone by, you may have got your website up on the search results just by accumulating backlinks to your particular web pages and site in general. However, most of you who’ve accomplished results this way may have seen drastic drops in ranking over the past 2 years, especially in the traffic that you receive from Google – The largest search engine.


Are Backlinks dead?


If you were targeted by the algorithm changes you may be wondering whether the act of gaining backlinks is futile. There’s no simple answer to this question because there are new changes happening every day. Basically you need to keep yourself updated with the latest changes in this industry and that’s one of the main reasons as to why most companies and individuals decide to hire experts to get their SEO work done.


Backlinks as a whole aren’t dead and they never will be. However, the importance to backlinks today is definitely lower than it was a few years ago. But, you shouldn’t stop gaining backlinks altogether as they’re going to help your site rise in the SERP’s and hence get you more visits and sales.


Stay away from links that harm you


Most people in the past used to place their website links on all possible sites and in every possible place and even end up placing links in useless forums and as comments on other sites.


If you’re main goal is to rank your site high on search engines for a long time, you should stay away from these cheap ways as sites that have ranked well using these methods are now going down in the SERP’s and in some cases they’re even penalized and don’t rank at all.


What kind of links help your site rank?


As we all know, backlinks are still very important even though they aren’t the only factor that help your site rank these days. Therefore, you should focus on gaining backlinks to your site.


However, when it comes to generating backlinks you’re going to be in a dilemma because of all that’s being said online. But, research and experiments have shown that the more diverse your links the better you rank.


Therefore, the best way to generate links to your site today would be via guest posts and selected article directories.




Time is important – I need to focus!


If that’s what you have to say, then you should forget about article directories as the importance given to those links would definitely deteriorate over time. Therefore, the next best thing to do would be to look for blogs and websites in your niche that accept guest posts.


Once you’ve found a list of blogs, contact the owners and request them to post an article on your behalf. The article that you write needs to be in your niche and of high quality as this would generate backlinks to your guest post over time which in turn would increase the value of your link on that page.


Interlink your backlinks


One of the biggest mistakes most people commit is that they generate backlinks and forget about them. But, if you’re truly looking for success you should keep record of every single one of them and promote these individual pages too.


So for example if you create a backlink on a Page Rank 6 site, you should create a guest post and link back to this article in addition to your own website. Continue this chain and even though it’s hectic and complex, it’s going to be worth it.


Hire professionals to get the job done


Since the business of back-linking is very hectic and confusing, you should hire the services of people who spend all their time in this line of work as they know what needs to be done. However, if you’ve got the time you could always learn more about it and get the job done yourself.

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