Five Ways To Ensure Your Guest Blog Is Panda And Penguin Friendly
If you are trying to get more guest blogs published you should know what SEO specialists and content managers are looking for. After the Panda and Penguin updates went into effect to keep search engine results integrous, guest bloggers needed to work harder to ensure content is engaging and ethical. These Google updates are trying to inject more common sense into search results and pushing out those that lack a valid purpose and quality for the user.
Here are five ways to ensure your guest posts will be the legitimate and relevant content that blogs and Google are looking for. All follow similar themes: produce content that is high in quality, relevant, and legitimate.
1. Create Content for You Audience, Not a Search Engine
Both Penguin and Panda had it out for hosts trying to boost their rank through loads of content and keywords. Just because content is long and wordy doesn’t mean it’s helpful to the user. Before the updates bloggers wrote to please the search engine, now it’s about the need to focus on writing to human beings. When you write a guest blog, know the intended audience, picture them in your imagination, become them, and find out what they want to hear or what excites them. If you can focus on engaging topics and writing, then you will increase your conversion rates and please the omnipotent Panda and Penguin.
2. Don’t Focus on Keywords
You entered in “Tomato Plants” and you see an article that says “About Tomato Plants” and another that says “Grow Your Own Salad.” We are grabbed by titles that are interesting not by titles that replicate the words we entered in the search box. By using call to action techniques you can draw the reader’s click and get them excited. The focus on keywords was what prompted the first Panda update. The future is quality, originality, and relevance!
3. Be Unique
Check out this guest post and read from a blogger who’s doing everything right. The content is engaging but before this post had been accepted he’d been denied because his content was bland and already blogged about numerous times. He had to make something more interesting because not only do employers and users want engaging content but so does Google. Using case studies, anecdotes, or academic research will bring a uniqueness and density to your blog both employers and Google want. After he did some of his own research and found a topic that was both fresh and helpful, his guest post was happily accepted.
4. Use Links That Make Sense
When you embed links, be sure they are relevant to the site you are writing for. Remember, the update’s purpose was to get rid of spam and non-user-friendly content. We’ve all scanned over a page when suddenly, the annoying picture of some internet game pops up as we scroll down. Let’s thank Panda and Penguin for getting rid of these distracting and unnecessary pop-ups and use common sense and clear purpose when we embed links.
5. Produce Content That is Naturally Shared and Linked
You’re sitting with your fingers loose and your posture high, proud of the outline and research you’ve put into the blog you are about to write. You checked previous blog posts to make sure your content is new and engaging and your target is in sight. But before you get started take a break. Scan over some news sites, your facebook page, or your favorite blogs. Find out what is trending and try to incorporate something that people are talking about into your blog. Get people to share your blogs.
Zane Schwarzlose is an SEO at Fahrenheit Marketing, an Austin based web design company.