Starting a blog can be a great marketing tool for your business or a great hobby for you to start on your own. Some people blog to express their thoughts and feelings while others use it to share their expertise and knowledge on specific subjects and topics.
If you have always considered starting a blog, it’s not hard to do, especially if you do your research and know the right tips and tricks to get it up and running and make it successful. If you want to start a blog, the following are nine blogging tips for beginners you need to know.
1. Choose a niche.
Before you delve into blogging, you need to think of your niche. Do you want to blog for personal reasons or do you want to blog for your profession? What topics do you want to cover? It’s important that you know your niche so that you can choose the right blog name and market your blog to the right target audience.
2. Familiarize yourself with your blogging platform.
There are plenty of blogging platforms out there you can choose from, so before you start launching your blog, take the time to familiarize yourself with the platform you choose and all it provides. Blogger and WordPress are the two most popular blogging platforms out there, and they each come with their own features and benefits. Take your time to research all your options and choose the platform you like best. This will make it easier on you in the long run.
3. Choose a simple design.
It’s important that the design of your blog matches your content. For example, if your blog is about finances, you may want to choose a theme that revolves around money. If the design of your blog doesn’t match your content, it will confuse your readers and could hurt the success of your blog.
4. Create a schedule.
Have an idea of how often you want to post and be realistic. If it will be too hard for you to write and publish a new post every day, then don’t try do make it work. Opt for a timeline you can actually reach, and then create a schedule. Write down a list of potential blog topics to use just in case you ever suffer from writer’s block or to help keep you on pace.
Once you have a dedicated following, your audience will start to recognize your posting habits. If they notice that you post a new blog every Monday, they’ll be sure to come back to your site every Monday to read what’s new. If you don’t have a schedule or are inconsistent with your posts, it will deter your audience from coming back.
5. Let some posts marinate.
Before you launch your blog to the world, write and publish some posts to your blog and allow them to marinate online for a few days/weeks. This will allow the search engines to notice and rank your blog appropriately, and this will help your blogging success.
6. Push content out through other channels.
Once your blog is up and running, make sure you push the content out through other channels. Push links out through your social networking pages, have a link to your blog on your website, and even allow users to sign up to receive email notifications when a new blog is posted. This will help generate traffic to your site.
If possible, you should also enable social media widgets on your blog to allow your readers to easily share your content through their own personal email or social networks. This will help your blog reach a wider audience and generate even more traffic.
7. Enable comments and respond.
If you have a blog, make sure you enable comments on your blog and respond to those that need responses. This is a great way to engage with your readers, get to know who they are, and determine what other information you may provide. If you don’t respond to comments, it will only infuriate your audience and deter them from coming back.
8. Write great content, and write like you talk.
Blogs are all about the content, so make sure that you’re providing something valuable to your audience. By providing value to your audience, you will pique their interest and keep them wanting more.
You should also write like you talk. This makes the content easier to read and helps generate better search engine optimization results. There are plenty of great blog writing tips to help you find your voice and generate the best results, such as using bullet points or subheads, so be sure to research your options and see what works best with your specific audience.
9. Proofread your blog.
One of the most important facets you need to remember is to proofread your blog before you post it. If your blog contains spelling or grammatical errors, it will come back to haunt you. Your readers will start to think that you don’t care about producing quality work, or they may have trouble understanding what you’re trying to say. Either way, be sure to thoroughly proof your work before you publish it to generate the best possible results.
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Meyling Lau is a freelance writer with the skill to combine personal experience and research into entertaining, educational articles on a wide range of topics.